Small Business Marketing Austin

Mark asks…

Should I move to Dallas or Austin Texas?

Ive heard a few things about both cities, but i woul appreciate some detail about which city would be best for a recent college grad. Consider things like night life, cost of living, and Jobs.

AustinBusinessConsulting answers:

I have lived in both places, and I still live in Austin and I love it here.

Night Life:

Dallas has a club district, and a hipster music scene that is centered on alternative rock, which is to say pop. Local bands do have a loyal following. No new major acts since the 90s.

Austin is a top city in America for night life, singles, dating, (look it up!) etc. The official motto is the Live Music Capital. Now a lot of people take issue with it because it isn’t necessarily music that they agree with, but the truth is that if you are a musician, Austin is one of the few cities in which you can live and also make a living. Now this amounts to a lot of country, hillbilly, and bluegrass styles, but in an ironic manner that is referred to as “alternative country”. If you like the Dixie Chicks, Lyle Lovett, Willie Nelson, or Allison Krauss, you will most likely get a chance to see them perform live here. If you like Tim McGraw, Leanne Womack, or Brad Paisley, you will get a chance to hear the singer-songwriters who wrote their big hits in a little club with 20 other people.

Cost of Living:

Easily the most affordable city to have such a great creative culture. Dallas and Houston are perhaps more affordable (currently) and also have better job markets (because of ridiculous energy policies that are damaging to the rest of the country) but Austin still ranks in the top 10 — there was another “List” done recently by Forbes magazine.

Jobs:

Okay the job market is slowing down compared to Dallas and Houston but people are always hiring. Austin is obsessed with local and small business community and as such new businesses are always springing up and they are always hiring.

Intangibles:

Austin ranks in the top 5 for:

* parks and outdoors (with more parks per capita than any other major city in the country)
* Nightlife (see above)
* Singles and Dating
* Married Couples and Families
* Literacy and Educated workforce
* Entrepeneurialism — actually ranked #1. You hear much ballyhoo about how *liberal* Austin is but as far as commerce is concerned, it is ridiculously easy to start a business due to business-friendly State laws.
* Liberalism, elites, and hippies
* Rednecks and cowboys
* Hispanics

Linda asks…

Why do people say Austin is weird?

It seems like a normal city to me. If any city in Texas is weird, it is El Paso.

AustinBusinessConsulting answers:

Keep Austin Weird is the slogan adopted by the Austin Independent Business Alliance to promote small businesses in Austin, Texas. The phrase arose from an offhand remark by Red Wassenich (a librarian at Austin Community College) in a phone call to a local radio station. He and his wife, Karen Pavelka, placed the slogan on bumper stickers, distributing them free to businesses in Austin. The slogan was later trademarked by Outhouse Designs.

One interpretation of the slogan is as a reference to the many small businesses in Austin, which give the city its unique cultural identity.

The “Keep Austin Weird” slogan reaches far beyond a marketing campaign, however. Austin reflects a culture of artistic and individual expression that maintains the city as a vibrant and eclectic creative center. In a mostly conservative Texas, Austin is “Weird” because it continues to be progressive in the arts and music. “Keep Austin Weird”, moves beyond a mere slogan, to reflect the dynamics that encompass Austin.

Austin’s message of support for local businesses has inspired similar movements in other cities, including Denton, Texas; Santa Cruz, California; Portland, Oregon; Tampa, Florida; Raleigh, North Carolina; Decatur, Georgia; Ann Arbor, Michigan; Louisville, Kentucky; Fayetteville, Arkansas; Indianapolis, Indiana; Missoula, Montana; Albuquerque, New Mexico; Arlington County, Virginia; and Boulder, Colorado.

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