Product Marketing Consultant Salary

Lisa asks…

What are my career options with a degree in sociology?

And also the salary ranges for the job.

AustinBusinessConsulting answers:

Because of the breadth of study involved in obtaining a sociology degree, career choices are diverse. Graduates holding a degree in sociology often find employment as researchers, consultants, or administrators for federal, state, and local governments. A sociologist may also find employment in the private sector with educational institutions and businesses.
It is common for those with sociology degrees to seek employment in one of the following areas or positions.
•Administration: A professional with a degree in sociology is well prepared for administrative positions, particularly in government and public agencies that administer human services. Sociologists in leadership roles help define policies toward groups of people in need of public assistance. By leading teams of researchers and social work professionals, sociologists can reshape their communities.
•Business: A degree in sociology prepares a student for a career in business. Sociologists research consumer trends and work with market researchers to discover new opportunities to meet the public’s needs. Some corporations employ sociologists to impact the social effects of major projects like plant relocations or store openings. Sociologists also help product designers understand the overall trends shaping consumer culture in order to inspire tomorrow’s hot new products.
•Corrections: As the prison population in our country continues to expand, many local governments hire sociologists to understand the impact of tougher laws on neighborhoods. Sociologists also help corrections officials determine the effects of new programs and regulations on the prison population.
•Counseling: Some counselors and therapists study sociology in order to better understand some of the larger trends they see among patients. By using the kinds of pattern analysis techniques that sociologists are known for, counselors can focus their practices on critical needs in their communities.
•Education: A person with a sociology degree may choose to pursue a career in education. A bachelor’s degree and teaching certificate are adequate for teaching classes such as political science, history, and social science at the high school level. Ph.D. Level graduates may pursue careers at the college and university level.
•Investigations: Sociology professionals play larger roles at major investigative bureaus, especially the Federal Bureau of Investigations. Working with detectives and profilers, sociologists help law enforcement officials anticipate crime by identifying obscure patterns. Targeting areas that are likely to be the focus of criminals allows officials to deploy scarce resources more effectively. Therefore, investigators can close cases more quickly while improving the quality of life in previously dangerous areas.
•Journalism: Sociology majors with a proven ability to communicate well may find a home for their talents in a variety of news gathering organizations. Newspapers and local broadcast news outlets employ sociologists to help understand the kinds of stories that engage readers, viewers, and listeners in a particular region. Sociologists work with editors and market researchers to identify the right balance of news that audience members expect with the stories that need to be reported to uphold civic responsibilities.
•Politics: Sociology degree holders can play numerous roles in the political community. Campaign managers hire sociology professionals who can identify critical neighborhoods that can make or break an election. By understanding the traditional voting patterns of key districts along with the crucial issues that concern voters, campaigners can deploy volunteers and activists to win over voters.

At numerous government organizations, sociologists analyze patterns that can affect the political and economic balance of the county. Examining the trends in housing construction and measuring the number of citizens who move to new cities can provide lawmakers with a clear picture of the challenges facing Americans today. Sociologists can also help lawmakers predict the success or failure of proposed legislation based on voting patterns and current research findings.

Most importantly, sociologists manage the process of counting citizens in our census program every ten years. Instead of merely counting individuals in the country, as mandated by law, sociologists use the opportunity to conduct deeper interviews that reveal larger trends when compared to past results.
•Public Relations: Some sociology majors with an interest in journalism find jobs as public relations officers for major corporations. By reviewing market research data and understanding historic trends, sociologists can anticipate challenges when rolling out new products or building infrastructure. Sociologists who truly understand the motivations of customers, community activists, and journalists can effectively defuse problems in the media by responding to the public’s concerns with carefully composed solutions.
•Research: Some sociology professionals can carve out careers as independent research consultants who examine trends in human behavior for a variety of clients. By carving out a solid reputation for reliable work, these specialists attract interesting problems without having to pursue grants like their colleagues in the academic sector.
•Senior Services: Over the next few decades, the United States will experience an unprecedented explosion in the number of Americans over the age of sixty-five. Numerous outreach organizations and government agencies are hiring sociologists to study the effects of an again population on our culture. In addition, many researchers hope to anticipate the results of the coming contraction of population as baby boomers die off. Sociologists use scenario planning exercises along with a variety of resources to predict the opportunities for future generations to thrive in a country with far fewer residents.
•Youth Services: Our society places more value on the lives of children than at any point in our nation’s history. A variety of government agencies and nonprofit institutions monitor the impact of policies and parental habits on today’s young people. Sociologists examine the challenges that young people face when interacting with people of other generations. They also examine the significant cultural shifts driven by young people’s tastes in popular culture.

Donald asks…

Can someone tell me what a career in advertising would be like?

I always thought a career in advertising would be awesome, but I don’t exactly know what advertisers for big firms do. I was wondering what their jobs included and other information like that. Also, is the salary good? Any help would be greatly appreciated. Thanks!

AustinBusinessConsulting answers:

I hope this helps

Sales are crucial to a company’s success; without them, no company can survive for long. However, to have good sales results you need to have a good marketing plan. This is where marketing specialists come in.

Marketing specialists are hired to improve the sales of a company’s product or service by increasing consumers’ awareness of it. Sometimes this involves re-marketing an existing product and finding a new way to present it to the public. It can also mean deciding how to position a new product that consumers have been asking for and making sure that they are aware of its availability.

Sometimes, there is no perceived desire for the product at all, possibly because it is a totally new product or service. In this situation, the marketing specialist has to create a market by creating public awareness and convincing consumers that they need what the company is selling.

Marketing specialists do a lot of homework so that they can identify and analyze the strengths and weaknesses of a product and its market. Often, a specialist will try to push what marketers call the “unique selling proposition,” the one characteristic that sets their client’s product apart from all the others.

Once the strengths and the unique selling position of the product have been identified, the product’s price, image, and selling strategy are decided upon. These ideas are then
communicated to an ad agency, or the in-house creative staff. They use the strategy to develop ads and other promotional material, such as pamphlets and promotional events.

Some marketing specialists act as consultants for companies. They undertake marketing audits to monitor a product’s performance, offer an opinion on the success of the product’s current strategy, and propose alternative strategies if necessary. Other marketing specialists manage the distribution of products. This may include organizing the order-taking process, making sure that warehousing and shipping is carried out in an efficient manner, and providing sales support in the form of a 24-hour assistance hotline.

Jobs in marketing are typically divided into a hierarchy of positions with the top of the hierarchy managing a whole campaign and those lower down in the hierarchy overseeing selected parts of a campaign (for example, the placement of billboards).

Approximate Earnings:
Entry Wage

$40.58 Per Hour

$84,410 Annual

Median Wage

$55.59 Per Hour

$115,620 Annual

Experienced Wage

$70.00 + Per Hour

$146,000 + Annual

An example of a day in the life:
9:00 am – 10:00 am
Checking email; responding to a crisis: working on last minute status reports that need to get to the supervisor by the end of the day.

10:00 am – 11:00 am
Checking the status of a project; working on the project plan (web marketing).

11:00 am – 12:00 pm
Meetings: working with team members to discuss the creative development of brochures and other campaign tactics.

12:00 pm – 1:00 pm

1:00 pm – 2:00 pm
Entering info on computer for company-mandated systems.

2:00 pm – 4:00 pm
Writing a story line for an announcement of new services offered by the client; working on the status reports for various projects.

4:00 pm – 5:00 pm
Returning phone calls; letting supervisors know the status of projects; calling peers regarding research I need for an idea and seeking their advice; finishing the status reports and getting it to the supervisors.

5:00 pm – 6:00 pm
Finishing miscellaneous stuff; organizing; making sure everything is done that needs to be done for the day.

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