Marketing Strategy Consulting Jobs

Lizzie asks…

What jobs are out there for a marketing major?

I recently graduated with Bachelor’s in Business Administration and concentration in Marketing. I have tried one of the leading rental car companies and decided it wasn’t for me. Also, are there any jobs that my education might help me in besides sales?

Any advice is appreciated.

AustinBusinessConsulting answers:

The great thing about marketing is that it leads into so many routes, the least of which is sales.

With your educational background, you could get a fine start in management consulting, strategy consulting, corporate marketing, marketing consulting, advertising, public relations, corporate business development, and so much more.

Good luck to you. Marketing people are typically very confident and people-oriented. If you’re that type of person, you should have no problem moving fast in this field.

William asks…

What exactly does a person with an MBA do on an everyday basis?

What does a person who has an MBA from a top school do everyday (duties/responsibilities etc.) Also what would be there job title?
Ex. If you get an MD you are a doctor. So what do you refer to a person with an MBA as?

AustinBusinessConsulting answers:

The MBA is a general business degree preparing students for management positions in any level of a business, up to CEO. MBA students study accounting, finance, marketing, management, statistics, economics, law, strategy, policy, and other courses. Therefore, what an MBA does in a business is manage. What the MBA manages can vary among hundreds of different fields or tasks.

Just a an MD may specialize on heart surgery, internal medicine, podiatry, ophthalmology, and dozens of other specialties, the MBA may wind up in many different management positions.

MBA programs accept students with a bachelor’s degree in any undergraduate field. They prefer students who do not have a business major because they give you the business training but they cannot provide the broad background that managers should have. The best majors are in the sciences, technology, engineering, or math, but other majors are also suitable. Any field of endeavor can use good management. The reason for avoiding a business undergraduate degree is that it results in too much duplication with the MBA and leaves you with a narrow focus. On the other hand, companies hiring MBA graduates are looking for those who earned the MBA but can also communicate with the people that they have to manage as they advance in their jobs.

MBA programs prefer students with 2-4 years work experience after the first degree. Some accept students right out of college if they have good grades and a high GMAT score. Some MBA programs are designed specifically for new college graduates without work experience. But in those programs you don’t get the benefit of learning from other students who have work experience. A lot of valuable learning takes place through class interaction. Also when you graduate your job offers will be about the same as a business undergraduate gets because you have no work experience, and you’ve been two years out of your undergraduate field so it’s hard to get work in that area. You get a lot more value from a graduate degree if you have a few years of work experience before you start it.

Consult the Official MBA Guide. It’s a comprehensive free public service with more than 2,000 MBA programs listed worldwide. It allows you to search for programs by location (US, Europe, Far East, etc.), by concentration (finance, marketing, aviation management, health management, accounting, etc.), by type of program (full-time, distance learning, part-time, executive, and accelerated), and by listing your own criteria and preferences to get a list of universities that satisfy your needs. Schools report their accreditation status, tuition cost, number of students, class sizes, program length, and a lot of other data. Schools provide data on entrance requirements, program costs, program characteristics, joint degrees, and much more. You can use the Guide to contact schools of your choice, examine their data, visit their web site, and send them pre applications. You can see lists of top 40 schools ranked by starting salaries of graduates, GMAT scores, and other criteria.

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