Business Optimization Consulting

William asks…

How to promote the website online?

Hi Users,

I have a online greetings website, I do want to know as to what new strategies can be applied to promote the website to multiply it’s traffic.

Please only serious answers.

Thanks in advance.

AustinBusinessConsulting answers:

Well there are a number of things you can do. First, work on your SEO (search engine optimization). This will get you visitors for free, and can often lead to the highest volume of quality visitors.

Second, you can get traffic to your site almost instantly by using a Pay Per Click marketing campaign either through Google Adwords or Yahoo Overture. This will definitely get visitors to your site, however, it can be expensive.

You also need to work on backlinks to your site. This is a part of SEO, but it is a tedious task that must be done to move your site up in the rankings.

Lastly, if you have the budget for a consulting service, there are many out there that will do all or most of the work for you. The quality ones will range from about $200 per month (http://www.wilsonwebsiteconsultants.com) to about $2,000+ per month (http://www.networksolutions.com). If you can swing it, I definitely recommend letting one of these companies help. They can really make a difference in your business.

Hope this helps.

Betty asks…

Should I buy a domain name fist to have a website?

I am thinking to have a website for my small family run business. Should I buy a domain name first and give it to some web designer to develop my website?

AustinBusinessConsulting answers:

Let me write the steps
1. Buy/reserve a domain name (domain name should be a good keyword of your business)
2. Buy web hosting account (choose plan as per your requirement)
3. Consult a web designer/developer and start building out website (think of branding your website)
4. Publish your website once it is built out and checked for errors
5. Start search engine optimization (Use free service as much as possible)
Now, you are done! You are on the web.

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