Business Optimization Consulting

Lizzie asks…

What should I be looking for when hiring an SEO content writer?

What should I be looking for when hiring an SEO content writer? I know that there are many people on the web claims that they are experts but in reality, they don’t know anything at all. Any suggestions will be appreciated.

AustinBusinessConsulting answers:

Having a website that is not easily found is like constructing an elaborate billboard on a deserted island. It may look great, but it’s certainly not going to help you very much.

So by now you have determined you need help and need to hire someone to help. The question is how do you determine which search engine optimization (SEO) company is better then another. They all say the same things but when you try and compare them their approach and skill levels are very different. To help you with this, we have written this article explaining some of the aspects of SEO, including what services are important and what is just sales hype.

Let’s start by defining what search engine optimization is; search engine optimization is the improvement of your websites construction and content in order to improve your visibility within online search engines such as Google, Yahoo and Bing (MSN). Visibility is often referred to as rankings can be measured in several ways; the problem is that many of these measurements may not be measuring the most important factor in determining your success.

It is an established fact that to be successful on the Internet your business requires a strong visibility (presence) in the ‘results’ returned by search engines like Google, Yahoo, and Bing.

Professional SEO companies utilize techniques to make a website more search engine friendly. The easier it is for a search engine to read your website the easier it is to improve your visibility it is very difficult to have one without the other. Accomplishing this task is not easy and that’s why you should carefully research any website promotion and SEO consulting company that you are considering working with; in the long run, it really pays to work with ethical SEO experts who know what they are doing.

Mandy asks…

What is the difference between sms marketing and seo marketing?

AustinBusinessConsulting answers:

Are you looking to promote your business in terms of branding or sales? SMS is part of marketing, but SEO is search engine optimization, which deals with ensuring that your website appears in search results for certain keywords.

For branding you can use SMS (short term) or SEO (long term). The risk of SMS is that you’ll have to comply to do not call lists. For SEO you’ll have to avail seo consulting services of a reputed firm who can give you results.

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